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Leveraging Digital & Social Media for Growth
Digital and social media have become essential tools for building awareness, reaching clients and program participants, making new connections, and advocating for change. And gaining fluency in using these tools is now mandatory, not just something for another day. As their impact continues to grow and new features are added, staying current is critical to growth.
In this session, you'll learn to master the “Core 4” social platforms, create content to attract audience and monetize your digital presence, use AI and ChatGPT to scale up your impact, and integrate emerging social tools and free resources to achieve your career and organizational goals.
Get pro tips from social media experts: Janie Ho, Deputy Editor of Growth and Audience Development at the New York Daily News; Pardees Safizadeh, CEO and Founder of Albaloo; and Matt Nastos, CEO and Co-Founder of Maison MRKT.
Offered by BC/Woods College Entrepreneurship Certificate Program, Professor Mary J, Cronin, Coordinator (also an Encore Boston Network board member).